In Spring 2024, after a nearly two-year redesign process, I led the complete relaunch of the Under Armour Underwear collection across men’s, women’s, and youth categories as Director of Design.

Guided by an athlete-first mentality and a commitment to sustainability - from development and materials to final packaging - I managed the design lifecycle from initial concept to final shipment.

The relaunched collection hit the ground running and has consistently beaten sales plans year-over-year.

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Under Armour Women's Underwear