Women's performance underwear has always been a challenge. A lot of product solves for performance but leave room for improvement when it comes to aesthetics. This relaunch was built to solve both.

The redesign started with extensive consumer insights research to understand where existing product was failing real athletes during real workouts - from the gym to the street. That research drove the development process, with multiple rounds of wear testing to validate that what we were building actually performed under the conditions it was designed for.

The result is a collection built for movement first, with fit that follows.