Three years. Eight categories. Five designers. 800+ SKUs per floorset drop.

As Senior Designer at Victoria's Secret PINK, I led design across multiple categories including intimates, lounge, sleep, activewear, outerwear, and accessories; building technical development processes for wash, tie-dye, and graphics, and keeping the whole operation running through 2020 when the industry largely stopped.

I also worked on Pink For All, the brand's inclusivity campaign: connecting the platform to actual product decisions and not just marketing.

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SS27 Performance: pretty/STRONG

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Victoria's Secret